In-Store Feature Wall

In-Store Feature Wall — made to your size in a choice of 3 fabrics, from 240gsm to 260gsm.

Retail display fabric works at close range, under retail lighting, in front of customers who are close enough to touch it. That raises the bar on finish quality in a way that distance-viewed signage never does.

This product is offered across more than one fabric because the right answer depends on where the panel is going and how long it needs to last. The table below sets every option side by side on the specifications that actually decide the choice — weight, opacity, finish and weather behaviour — so you can compare them directly rather than opening a page for each one.

Best for

• SEG retail display panels
• Backlit lightbox displays
• In-store feature walls
• Point-of-sale header banners
• Acoustic feature panels

Fabric options compared

Which fabric should you choose?

• 240gsm FR Stretch (B1) — Four-way stretch that pulls drum-tight into a frame and stays there.
• 250gsm Soft Knit — Our heaviest soft knit — the weight you reach for when a backdrop has to hang perfectly flat.
• 800D Linen-Look — Woven from slub yarns to give the irregular texture of linen, with none of linen's bad habits.

Key advantages

• One product, 3 fabric specifications — compare and choose without leaving the page
• Stretches in all four directions, so it tensions evenly rather than pulling to one axis
• Wrinkle-free face once fitted — creases from shipping pull out under tension
• Fits, removes and refits repeatedly without permanent distortion
• Conforms to curved and shaped frames that a rigid cloth simply cannot follow

Choosing the right specification

At close range, the frame and the edge finish matter as much as the print. Silicone edge graphics sit flush in their extrusion with no visible hem, which is why they look built-in rather than hung. When ordering SEG, always give us your frame make and model — bead sizes vary between systems and a graphic cut for the wrong extrusion will not seat.

How ordering works

• Send your artwork — Upload print-ready artwork at any stage — we check scale, resolution and bleed before anything goes to press and come back to you if something needs adjusting.
• Made to your size — Every panel is cut and finished to your dimensions. Tell us the finished size you need and how it is being fixed, and we will allow for hems and fixings correctly.
• Printed by dye-sublimation — Colour is transferred into the polyester fibre under heat, so the image becomes part of the cloth rather than a layer sitting on top of it.
• Finished and shipped — Hems, eyelets, pole pockets, silicone edge and other finishing are applied before your order is folded, boxed and dispatched worldwide.

Related specifications

Closely related products in this range include Point-of-Sale Header Banner. They share this fabric and finish, so the choice comes down to format and size.

Technical detail

Fitting a tensioned panel. A silicone-edge or pillowcase graphic is cut marginally smaller than the frame opening so that fitting it puts the cloth under even tension — that is what pulls shipping creases out and holds the face flat. There is no single industry-standard bead size or undersize allowance: both are set by the extrusion profile of your particular frame. Tell us the frame make and model and we will cut and bead to match it.

What to expect from service life. Indoors and out of direct sun, printed polyester holds its appearance for five years or more. Outdoors, published ranges for dye-sublimated polyester run from roughly six to twenty-four months depending on how exposed the position is, with the shorter end applying in high-ultraviolet regions such as the Southwest, Florida and the Gulf Coast, and in coastal or high-wind locations. Sheltered and north-facing installations reach the longer end. Coated and tarpaulin-grade constructions extend beyond that band because the coating carries the UV load.

Best suited to

Tensioned display — SEG walls, pop-up and curved frames, fitted table covers and shaped booth panels that fit, strip and refit across a season.

Also in this range

For free-hanging backdrops and drapes, our soft knit and blockout ranges hang beautifully without a frame.

Not sure which fabric is right? Order a free swatch pack and see the weight, texture and finish in your own hands before you commit to a full run.